I don't use software. I build it.
JoeFlow. ModBoard. Modern Creator Network. CartFreak. StreamLaunch.
20+ years of direct response. Founder of Modern Creator Network.
From SaaS platforms to desktop apps. Every tool you see me use — I probably built it.
You've got a startup idea. I'll build it — a real, working Next.js app — in a single 4-hour session. By dinner, you have something you can sell.
Book Your Build Session →Not a podcast. Not a tutorial. Live, interactive, building in public — every week on Modern Creator Network.
The only creator platform where the founder also built the platform. Tools, shows, community, education — all under one roof. No renting SaaS. We own our stack.
Not a webcam and a prayer. A full custom-built production system — OBS, multi-camera, automated switching, real-time AI transcription, and multi-platform distribution. All built in-house.
Joseph Lee Lavery — Joe Lee for short.
Started in direct response marketing over 20 years ago — when split-testing meant spreadsheets and gut instinct. Built CartFreak in 2008 and pioneered one-click upsells before the platforms knew what they were. Russell Brunson put it in Expert Secrets.
I've built membership platforms, email systems, checkout tools, Chrome extensions, desktop apps, AI dictation software, and a full production-grade livestreaming system from scratch. Not because I had to. Because I wanted to understand every layer.
Now I'm building Modern Creator Network — for people done renting tools and ready to own their stack. Doing it live, on camera, every week.
The work is public. The builds are live. Come watch or come build.